Heels & handshakes Friends in low PLaces
If you saw women walking down Broadway carrying diapers, well that was us!
Our Nashville chapter met downtown Nashville at Friends in Low Places Bar & Honky Tonk for our September Event in Trisha’s Studio Kitchen. We had another sold-out meeting with over 100 Women in Business in attendance. Thank you to all the women who brought diapers for our non-profit partner for the meeting, Nurture the Next.
We enjoyed networking, light bites, and drinks as well as interactive stations from Women-owned Businesses.
Now, success in business, much like in cooking, requires the right ingredients, careful preparation, and a dash of creativity.
Here are our three "recipes" for success in creating an event that people want to attend.
Recipe 1. The Foundation of Customer-Centricity
Custom-centricity is all about putting the needs of the customer first.
This month, our members and community needed something to look forward to. We can already feel their burnout and exhaustion. We wanted to keep this meeting fun and light.
We brought in a female founder, Lauren O’Brien who creates Live Art and Sketches onsite. She should change her title to Memory Maker. One of the many reasons we love working with Lauren is she creates a piece of art that attendees can walk away with and the artwork is a drawing/sketch of themself. This is a perfect example of putting the client first. Now, we love receiving branded swag from events; however, if you had the choice to pick between a coffee mug with a company’s logo on it or a custom sketch of yourself; which one are you going to pick? Custom drawing, am I right? 🙋♀️
Recipe 2. The Power of Innovation
For The Power of Innovation, we brought in Honky Party Shop for our event. This was a huge success. This custom activation allowed our attendees to create their own custom Trucker Hats. They were able to select their patches and create a hat that spoke to them or matched their personality. This activation is an example of innovation that was a double win as it was a great icebreaker for Women in Business to go up to another attendee and ask about the hat they designed onsite.
Recipe 3. Accountability | Community
There’s a quote I love that says “If you're at the top of a mountain alone, you're not a leader, you're a hiker.” We attract leaders, not hikers. Community is everything. It also helps to have accountability to grow your community. One way we encourage accountability is by asking the Women in Business at our meetings to share their S.T.R.U.T.S ( this is our internal saying for sharing small wins or accolades.) That’s right, we ask our attendees on-site to go up in front of everyone and state a win they have out loud. This helps build confidence, and accountability for the women who haven’t accomplished the thing they said they would do. We love receiving feedback from attendees who walk away feeling empowered from hearing everyone’s S.T.R.U.T.S.
A huge thank you to our Partners:
If you didn’t get a chance to attend this meeting and live in the Nashville area, the rule of thumb is we meet on the second Thursday of each month. You can see our entire calendar here. Tickets will open up for the October meeting on September 30th. Guests are allowed to attend 2 meetings a year and we welcome all Women in Business.