In her Heels with Auri DaCruz

“Ready is a lie”

What is Sassup? Founded by the Brazilian entrepreneur Auri DaCruz, Sassup is more than jewels: it is empowerment, confidence and about creating memories.

Be gorgeous, confident, be sassy ... Sassup means all of that. 

Join us as we learn more about the woman behind the brand for our #FeatureFriday.

How did you enter into your industry?
Beauty and women empowering have always been prime subjects in my heart, that and my background in makeup and skin care made it an easy transition to accessories, and then a focus in jewelry.
Did you always know you wanted to have this career?
Not entirely, I feel it has chosen me more than the other way around.

If you could tell yourself one thing when you first started your career, what would it be?
Work hard, perseverance is key.

How do you manage imposter syndrome?
I tell myself I need to be head strong, and weather the storm one drop of rain at a time.

If you could go back and tell your teenage self advice what would it be?
Don’t listen to the noise around you, not everyone wants you to succeed.

Where are we likely to find you on the weekends or when you aren't working?
Around my family, wherever they may be.

Name 3 things you cannot live without.
God, coffee and makeup

What are you currently listening to? Podcast? Favorite song that motivates you?

Trust in God - Elevation ft. Chris Brown

How do you get yourself out of a funk when you are having an off day?
Music and nature.

What would surprise us about yourself?
My drive!

What is the best advice you have received?
Don’t wait for being “ready” to start.

What are some career highlights and biggest career accomplishments?
I’m living it right now, I’ve always wanted to own my business.

Contact information: Where can members connect with you?
website: https://www.sassup.shop
Phone: 2055026915
Insta/face - @sassupshop
Contact@sassup.shop